![]() ![]() Spotify desperately needs more people to pay for its service, and from its App and Song of the Week promotions to the sales of plain ol' CDs, Starbucks has an impressive record of getting people to buy things other than coffee. The partnership could be far more important for Spotify, though, which is facing an onslaught of competition and a wave of negative comments from people like Jay Z and Taylor Swift. But customers play a role, too: They'll also be able to suggest songs for the playlist.Įspinel explains it was a natural match: Starbucks needed a technological upgrade, and Spotify needed a big partner with music cred. here," CEO Daniel Ek said on a conference call. "We’re really making the barista the D.J. All employees will be given a Spotify Premium subscription, normally $10 a month, which they'll use to help set the music that gets played in stores. Starting this fall, Spotify will become the default music source in all 7,000 company-owned Starbucks stores in the US (with the UK and Canada to follow). On the surface, though, it appears that they want to work together to make music more interactive and discoverable. The two announced only the beginnings of what they call "a next-generation music ecosystem," and promised many more details soon. To do so, Starbucks is partnering with Spotify in a big way. ![]() Today, Starbucks is announcing its move into the future of music, bringing its tunes up to par with its fancy Clover brewing machines and app-based payment game. But no one should have been surprised: Starbucks has always been at the forefront of tech, surprisingly so for a gigantic multinational coffee shop. The company announced in February that it would stop selling physical albums at its registers, a move that surely struck fear into the acoustic-guitar-covered hearts of indie artists everywhere. Three months ago, Starbucks killed the CD. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |